Corporate Design and Marketing
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Corporate Design and Marketing 〰️
Integrated Brand Management: SERVPRO®
Unifying print, digital, and video strategies for a franchise leader.
As the sole marketing coordinator for this branch, I autonomously manage the entire creative ecosystem, bridging the gap between print and digital media. I execute multiple projects simultaneously, ensuring brand consistency across every touchpoint.
My daily workflow involves designing tangible sales assets—such as brochures and safety checklists—while driving digital engagement through HubSpot landing pages, automated email campaigns, and short-form social media video.
Selected Short-Form Video
Produced for the social media channels of a local SERVPRO® franchise.
Promotional Brochure
Developed as a strategic cross-referral asset for plumbing partners, this brochure provides immediate guidance for customers navigating water loss. To balance high information density with visual clarity, the design relies on a strict grid layout anchored by a centrally maintained header. This structural approach ensures the content remains organized and digestible without overwhelming the viewer. By positioning the reverse side as a permanent household reference, the piece is engineered for longevity—securing sustained brand visibility in the home to drive top-of-mind recall for SERVPRO® services.
Conversion Landing Pages
High-intent pages designed to capture leads for emergency services.
Mobile-First Email Campaigns
Optimized for high engagement rates on mobile devices. Focus on concise copy, clear CTAs, and responsive design.
All creative assets, campaigns, and designs featured in this portfolio were produced by Carly Covello during my tenure as Marketing Coordinator at SERVPRO® Team Carpenter (2025–2026).
All trademarks, logos, and intellectual property belong to SERVPRO® and their respective franchise owners. These materials are presented here strictly for the purpose of demonstrating personal professional skills and experience. They are not intended for commercial distribution or reuse.